PRIVACY POLICY

Effective Date: March 9, 2026 | Last Updated: March 9, 2026

Our Commitment to Your Privacy

Luminary Brands, Inc. ("Luminary Brands," "we," "us," or "our") operates the website located at luminarybrandsinc.com (the "Site"). We are committed to protecting the personal information you share with us and being transparent about how it is used. This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and your rights regarding your data. By accessing or using our Site, you agree to the practices described in this policy. This policy applies to all visitors, users, and others who access or use our Site or interact with us through our digital properties.

Information We Collect

Information You Provide Directly

  • Name, email address, phone number, and other contact details when you fill out forms, subscribe to our newsletter, or reach out to us

  • Communications you send us, including inquiries and feedback

Information Collecting Automatically

  • IP address, browser type, operating system, and device identifiers

  • Pages visited, time spent on pages, links clicked, and referring URLs

  • Cookies, web beacons, and similar tracking technologies

  • General geographic location based on IP address

Information from Third Parties

  • Analytics providers such as Google Analytics

  • Advertising and marketing partners

  • Social media platforms when you interact with our social content

How We Use Your Information

  • To operate, maintain, and improve our Site and services

  • To respond to your inquiries, comments, or requests

  • To send promotional communications, newsletters, and marketing materials — with your consent where required by law

  • To personalize your experience and deliver relevant content

  • To analyze usage trends and measure the effectiveness of our marketing

  • To protect the security and integrity of our Site

  • To comply with applicable legal obligations

How We Share Your Information

We do not sell your personal information. We may share your information with:

  • Service Providers: Trusted third parties who assist us in operating our Site, processing payments, sending emails, or providing analytics — bound by confidentiality agreements

  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction

  • Legal Requirements: When required by law, court order, or government authority, or to protect the rights and safety of Luminary Brands or others

  • With Your Consent: For any other purpose with your explicit consent

We require all third parties to respect the security of your personal data and to treat it in accordance with applicable law. We do not allow third-party service providers to use your data for their own purposes.

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and gather analytics. These include:

  • Essential Cookies: Necessary for the Site to function and cannot be disabled

  • Analytics Cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics)

  • Marketing Cookies: Used to deliver advertisements relevant to your interests

  • Preference Cookies: Remember your settings and personalization choices

You can control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our Site. For more information or to opt out, please contact us at info@luminarybrandsinc.com.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

When determining the appropriate retention period, we consider the amount and nature of the data, the potential risk of harm from unauthorized use, and our legal obligations. Once data is no longer needed, we securely delete or anonymize it.

Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you

  • Correction: Request that we correct inaccurate or incomplete information

  • Deletion: Request that we delete your personal information, subject to certain exceptions

  • Portability: Receive your data in a structured, machine-readable format

  • Opt-Out of Marketing: Unsubscribe from marketing communications at any time via the unsubscribe link in emails or by contacting us

  • Restriction: Request that we restrict how we process your data in certain circumstances

  • Objection: Object to processing based on legitimate interests

To exercise any of these rights, please contact us at info@luminarybrandsinc.com. We will respond within a reasonable timeframe.

Security

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption, access controls, and regular security assessments.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. If you believe your account has been compromised, please contact us immediately.

Children’s Privacy

Our Site is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at info@luminarybrandsinc.com.

Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through a notice on our Site.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site following the posting of changes constitutes your acceptance of those changes.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: info@luminarybrandsinc.com

Website: luminarybrandsinc.com

Mail: Luminary Brands Inc., 165 1st St, Petaluma, CA 94952

We are committed to resolving any complaints about our handling of your personal information. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.